Outdoor Hospitality expertise that protects, grows, and monetizes your investment

Asset management and nature-based hospitality advisory from a founder who built, operated, and exited a global portfolio. We bring an owner-operator's perspective to every engagement.

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0
Years in Hospitality
0
Outdoor Hospitality Projects & Retreats Developed, Owned, or Managed
Hundreds
of Hotels Managed or Advised
$3B+
Revenue Strategy Oversight
0
Continents of Experience

What We Do

Advisory services for owners, operators, and investors

01

Hospitality Asset Management

Hands-on owner representation for hotel and resort assets. Performance oversight, operator accountability, capital planning, and strategic repositioning — driven by an operator who's sat on both sides of the table.

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02

Outdoor Hospitality Advisory

Strategic advisory for glamping, experiential lodging, and nature-forward hospitality ventures. Site feasibility, brand development, operating model design, and go-to-market strategy for the fastest-growing segment in hospitality.

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03

Portfolio Strategy & Optimization

Performance benchmarking, brand positioning, and strategic roadmapping for multi-property portfolios. Whether you're acquiring, repositioning, or preparing for exit — we help you see the full picture and act on it.

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04

Development & Pre-Opening Advisory

Concept validation, operator selection, pre-opening playbooks, and launch oversight for new hospitality projects. We de-risk development by bringing operational reality to the planning table from day one.

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Track Record

Built by an owner-operator, not a consultant

8
Owned properties built, operated, and exited as CEO of Collective Hotels & Retreats
75+
Global affiliate properties across 6 continents under Collective and The Conservatory Collective
Hundreds
of hotels managed under Starwood Hotels & Resorts — $3B revenue strategy across all brands

Projects & Case Studies

Selected engagements

Harvest Groves Luxury Eco Resort, Orlando

Outdoor & Experiential Hospitality

Harvest Groves Luxury Eco Resort

Orlando, Florida

Strategic advisory for a master-planned luxury eco resort in the Orlando market.

View project Ashcroft Ski Touring High Alpine Retreat, Aspen

Outdoor & Experiential Hospitality

Ashcroft Ski Touring High Alpine Retreat

Aspen, Colorado

Advisory on the expansion from day-use ski touring to overnight cabin accommodations.

View project Collective Retreats luxury outdoor hospitality

Outdoor & Experiential Hospitality

Collective Retreats

National · Built & Operated

Founded and built from the ground up — 10+ luxury retreat locations over 15 years, including Collective Governors Island.

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About the Principal

Peter Mack

Peter Mack is a hospitality executive with 25+ years of experience spanning luxury operations, portfolio asset management, experiential brand creation, and large-scale revenue strategy.

As Founder, Chairman & CEO of Collective Hotels & Retreats, Peter built a globally recognized outdoor hospitality brand — 8 owned properties and 75+ affiliates across 6 continents — which was acquired in 2025. Prior, he spent 9 years at Starwood Hotels & Resorts overseeing $3B in revenue strategy across hundreds of hotels.

Peter advises hospitality owners, investors, and developers with the perspective of someone who has built, operated, financed, and sold hotel assets — not just advised on them.

Executive hospitality strategy session
  • Founder & CEO, Collective Hotels & Retreats (acquired 2025)
  • Founder, The Conservatory Collective (acquired 2025)
  • VP Sales Strategy & Operations, Starwood Hotels & Resorts
  • Led SPG 2.0 loyalty program — CRM, analytics, and guest engagement
  • VP Customer Experience & Innovation, Tough Mudder
  • Expertise: asset management, outdoor/experiential hospitality, revenue strategy, brand development, B Corp sustainability
  • Based in Aspen, Colorado

Let's discuss your hospitality investment

Whether you're acquiring, repositioning, developing, or optimizing — we bring the operator's perspective.

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